Services and Return on Investment

YOUR IMPACT NARRATIVE SPECIALISTS

Impact Dashboard delivers more than its services, it produces results.
We are in the business of reputation management and have the tools necessary to serve as your #ImpactNarrativeSpecialists. You have a story to tell, and we have the expertise to narrate it for you using our Environmental, Social and Governance (ESG) framework which incorporates the UN Sustainable Development Goals (SDGs).
Through amplifying your impact, we seek to inspire systemic change.

  • Establishing thought leadership through writing services for speeches, panels, keynotes, etc.
  • Developing content for newsletter communications
  • Drafting both contributed pieces and bylined articles
    • This includes identifying your target publications. 

We will strategize, design, and execute your online campaigns and provide you with analytics reports after the fact to measure impact. 

  • Social media management: creating a content calendar, including creating and publishing said content
  • Social media strategy: humanize your brand and engage your target audience. This includes strategically creating and identifying posts that can benefit from paid boosts.
  • Influencer/blogger outreach
  • Online reputation management (ORM): Encourage positive reviews and respond to damaging reviews

We will map out your online ecosystem and create the content necessary to amplify your brand or project at hand. This includes, but is not limited to:

  • Photoshoots 
  • Film-making
  • Animated short films

From A-list celebrities to nano influencers, we will identify partners in the right sphere of influence for your project/brand to amplify your project and go beyond vanity metrics. 

  • We will identify key stakeholders: examples include journalists, opinion leaders, and content creators who have considerable social influence. 
  • Can range from attending an event, posting on their platforms: to increase credibility

Event management that includes planning and executing any in-person event to launch your project or amplify the work that you are doing.

This includes:

  • Developing a campaign around the main message that you wish to amplify
  • Securing a venue
  • Inviting media
  • Building momentum and anticipation (launch countdown, hashtags, etc)
  • Developing  the event schedule 
  • Inviting entertainment (ex: DJ, live music, etc)
  • Providing refreshments 
  • Outlining the ROI
Return-on-investment

Impact Dashboard delivers a quantifiable return on investment and impact measurement to our clients. Aside from producing a commercial return on our media we also quantify the impact that our narratives produce. This can be measured by observing:  

  • The message quality: The main message that you wish to amplify will be centred on the press clippings that we generate.

  • Press coverage that appeals to your target audience: The press clippings, including media, that we generate will be strategically placed in publications and spaces that appeal to your company and project’s target audience.

  • Media impressions and building trust: While advertisement builds exposure, its paid feature often diminishes credibility. ID is in the business of persuasion and storytelling, through which we will build trust, a good reputation, and quantifiable impact through narrative-building for your project.