Impact Dashboard has constructed a campaign to introduce Cognite to the media. Cognite is a company with the vision to create a research repository for Pakistan and emerging markets that will inform digital solutions to address the mental health crisis.

ID’s campaign focuses on centering the voices and lived/material realities of people on the margins of society. As per Cognite’s plan to establish a framework to measure the mental health ecosystem in Pakistan, we will record the working class Pakistani’s consumption of popular/mass media, including the effect that it has on their perception of social norms and social relations in society.

This campaign is split into 3 legs:

• Slogan (including QR code stickers to disperse information on wellness resources)
• Campaign Video: 3 part
• In-person forum + Raffle